Multinationals as flagship firms : regional business networks /

In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.

Bibliographic Details

Main Author:	Rugman, Alan M.
Other Authors:	D'Cruz, Joseph R.
Format:	eBook
Language:	English
Published:	Oxford : Oxford University Press, 2003.
Subjects:	International business enterprises. Business networks. Entreprises multinationales. Réseaux d'affaires. Business networks International business enterprises Electronic books.
Online Access:	Connect to the full text of this electronic book