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Reconnecting marketing to markets /

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...

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Bibliographic Details
Other Authors: Araujo, Luis, 1959-, Finch, John, Kjellberg, Hans
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2010.
Subjects:
Marketing > Philosophy.
Marketing > Social aspects.
Marketing > Philosophie.
Marketing > Aspect social.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Philosophy
Marketing > Social aspects
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Physical Description:1 online resource (xv, 275 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780191738043
0191738042
9780191029417
0191029416