Reconnecting marketing to markets /

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...

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Bibliographic Details

Other Authors:	Araujo, Luis, 1959-, Finch, John, Kjellberg, Hans
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2010.
Subjects:	Marketing > Philosophy. Marketing > Social aspects. Marketing > Philosophie. Marketing > Aspect social. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing > Philosophy Marketing > Social aspects Electronic books.
Online Access:	Connect to the full text of this electronic book