Beyond pleasure and pain : how motivation works /

How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their l...

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Bibliographic Details

Main Author:	Higgins, E. Tory (Edward Tory), 1946-
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, ©2012.
Series:	Oxford series in social cognition and social neuroscience.
Subjects:	Motivation (Psychology) Motivation Motivation (Psychologie) SELF-HELP > Motivational & Inspirational. Motivationspsychologie. Electronic books.
Online Access:	Connect to the full text of this electronic book