Inside marketing : practices, ideologies, devices /
This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford [England] ; New York :
Oxford University Press,
2011.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Marketing as a monstrosity: the impossible place between culture and economy / Don Slater
- The uses of use value: marketing, value creation, and the exigencies of consumption work / Robert J. Foster
- "Market-things inside": insights from Progressive grocer (United States, 1929-1959) / Franck Cochoy
- Convoking the consumer in person: the focus group effect / Catherine Grandclément and Gerald Gaglio
- Marketing as surveillance: assembling consumers as brands / Jason Pridmore and David Lyon
- Consumer segmentation in practice: an ethnographic account of slippage / Patricia L. Sunderland and Rita M. Denny
- The making of the sensuous consumer / Pascale Desroches and Jean-Sébastien Marcoux
- Black models and the invention of the US "negro market," 1945-1960 / Elspeth H. Brown
- Customer co-production from social factory to brand: learning from Italian fashion / Adam Arvidsson and Giannino Malossi
- Flipping the neighborhood: biopolitical marketing as value creation for condos and lofts / Detlev Zwick and Yesim Ozalp
- Commercial epistemologies of childhood: "fun" and the leveraging of children's subjectivities and desires / Daniel Thomas Cook
- Broadening the marketing concept: service to humanity, or privatization of the public good? / Kalman Applbaum
- Neoliberal experiments: social marketing and the governance of populations / Liz Moor
- Mapping the future of consumers / Lisa Peñaloza
- Afterword: The marketing reformation redux / John F. Sherry, Jr.