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Inside marketing : practices, ideologies, devices /

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This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

Bibliographic Details
Other Authors:	Zwick, Detlev, Cayla, Julien
Format:	eBook
Language:	English
Published:	Oxford [England] ; New York : Oxford University Press, 2011.
Subjects:	Marketing. Marketing > Management. Marketing > Economic aspects. Marketing > Social aspects. Marketing > Political aspects. Marketing > Gestion. Marketing > Aspect économique. Marketing > Aspect social. Marketing > Aspect politique. marketing. BUSINESS & ECONOMICS. Management. Research. SOCIAL SCIENCE. Marketing Marketing > Economic aspects Marketing > Management Marketing > Social aspects Management Kulturelle Einrichtung Ideologie Interdisziplinäre Forschung Marknadsföring. Electronic books.
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Call Number:		HF5415 .I528 2011eb

HF5415 .I528 2011eb	Available