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| 005 |
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| 007 |
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110510s2011 enka fob 001 0 eng d |
| 040 |
|
|
|a StDuBDS
|b eng
|e pn
|c UAB
|d VLB
|d CDX
|d ABC
|d OCLCQ
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|a 767734753
|a 984565688
|a 1078037822
|a 1298409442
|a 1541780515
|
| 020 |
|
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|a 9780191724916
|q (electronic bk.)
|
| 020 |
|
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|a 0191724912
|q (electronic bk.)
|
| 020 |
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|
|z 9780199576746
|q (hbk.)
|
| 020 |
|
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|z 0199576742
|q (hbk.)
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|a 9780191629396
|q (electronic bk.)
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|q (electronic bk.)
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|a (OCoLC)729550694
|z (OCoLC)767734753
|z (OCoLC)984565688
|z (OCoLC)1078037822
|z (OCoLC)1298409442
|z (OCoLC)1541780515
|
| 050 |
|
4 |
|a HF5415
|b .I528 2011eb
|
| 072 |
|
7 |
|a BUS
|x 078000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 043000
|2 bisacsh
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4 |
|a 658.8
|2 22
|
| 084 |
|
|
|a 85.40
|2 bcl
|
| 049 |
|
|
|a TXAM
|
| 245 |
0 |
0 |
|a Inside marketing :
|b practices, ideologies, devices /
|c edited by Detlev Zwick and Julien Cayla.
|
| 260 |
|
|
|a Oxford [England] ;
|a New York :
|b Oxford University Press,
|c 2011.
|
| 300 |
|
|
|a 1 online resource (xi, 357 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 520 |
8 |
|
|a This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|t Marketing as a monstrosity: the impossible place between culture and economy /
|r Don Slater --
|t The uses of use value: marketing, value creation, and the exigencies of consumption work /
|r Robert J. Foster --
|t "Market-things inside": insights from Progressive grocer (United States, 1929-1959) /
|r Franck Cochoy --
|t Convoking the consumer in person: the focus group effect /
|r Catherine Grandclément and Gerald Gaglio --
|t Marketing as surveillance: assembling consumers as brands /
|r Jason Pridmore and David Lyon --
|t Consumer segmentation in practice: an ethnographic account of slippage /
|r Patricia L. Sunderland and Rita M. Denny --
|t The making of the sensuous consumer /
|r Pascale Desroches and Jean-Sébastien Marcoux --
|t Black models and the invention of the US "negro market," 1945-1960 /
|r Elspeth H. Brown --
|t Customer co-production from social factory to brand: learning from Italian fashion /
|r Adam Arvidsson and Giannino Malossi --
|t Flipping the neighborhood: biopolitical marketing as value creation for condos and lofts /
|r Detlev Zwick and Yesim Ozalp --
|t Commercial epistemologies of childhood: "fun" and the leveraging of children's subjectivities and desires /
|r Daniel Thomas Cook --
|t Broadening the marketing concept: service to humanity, or privatization of the public good? /
|r Kalman Applbaum --
|t Neoliberal experiments: social marketing and the governance of populations /
|r Liz Moor --
|t Mapping the future of consumers /
|r Lisa Peñaloza --
|t Afterword: The marketing reformation redux /
|r John F. Sherry, Jr.
|
| 588 |
0 |
|
|a Print version record.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Economic aspects.
|
| 650 |
|
0 |
|a Marketing
|x Social aspects.
|
| 650 |
|
0 |
|a Marketing
|x Political aspects.
|
| 650 |
|
6 |
|a Marketing.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
|
| 650 |
|
6 |
|a Marketing
|x Aspect économique.
|
| 650 |
|
6 |
|a Marketing
|x Aspect social.
|
| 650 |
|
6 |
|a Marketing
|x Aspect politique.
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a Marketing.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS.
|2 bisacsh
|
| 650 |
|
7 |
|a Management.
|2 bisacsh
|
| 650 |
|
7 |
|a Research.
|2 bisacsh
|
| 650 |
|
7 |
|a SOCIAL SCIENCE.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Economic aspects
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Social aspects
|2 fast
|
| 650 |
|
7 |
|a Marketing
|2 gnd
|
| 650 |
|
7 |
|a Management
|2 gnd
|
| 650 |
|
7 |
|a Kulturelle Einrichtung
|2 gnd
|
| 650 |
|
7 |
|a Ideologie
|2 gnd
|
| 650 |
|
7 |
|a Interdisziplinäre Forschung
|2 gnd
|
| 650 |
|
7 |
|a Marketing.
|2 idszbz
|
| 650 |
|
7 |
|a Management.
|2 idszbz
|
| 650 |
|
7 |
|a Marknadsföring.
|2 sao
|
| 650 |
|
7 |
|a Marketing.
|2 shbe
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Zwick, Detlev.
|1 https://id.oclc.org/worldcat/entity/E39PCjrphVKjDJb7b6qxmrxKwK
|
| 700 |
1 |
|
|a Cayla, Julien.
|1 https://id.oclc.org/worldcat/entity/E39PCjKBfDqDhQjQ6rM6DgBjJC
|
| 758 |
|
|
|i has work:
|a Inside marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH6QFc43Vd4VqFX3TxVVyb
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|t Inside marketing.
|d Oxford [England] ; New York : Oxford University Press, 2011
|z 9780199576746
|w (DLC) 2011921180
|w (OCoLC)723099176
|7 nnam
|
| 776 |
0 |
8 |
|i Print version
|z 9780199576746
|
| 776 |
0 |
8 |
|c Original
|z 9780199576746
|z 0199576742
|w (DLC) 2011921180
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://academic.oup.com/book/7237
|z Connect to the full text of this electronic book
|t 0
|
| 955 |
|
|
|a Oxford Scholarship Online
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
f |
f |
|i 3a2a3558-453a-4707-8c27-edfb3da3933e
|s f0b9f112-b35b-42f5-af5c-f21f6deadae1
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|e HF5415 .I528 2011eb
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415 .I528 2011eb
|t 0
|l Available Online
|