Inside marketing : practices, ideologies, devices /

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

Bibliographic Details
Other Authors:	Zwick, Detlev, Cayla, Julien
Format:	eBook
Language:	English
Published:	Oxford [England] ; New York : Oxford University Press, 2011.
Subjects:	Marketing. Marketing > Management. Marketing > Economic aspects. Marketing > Social aspects. Marketing > Political aspects. Marketing > Gestion. Marketing > Aspect économique. Marketing > Aspect social. Marketing > Aspect politique. marketing. BUSINESS & ECONOMICS. Management. Research. SOCIAL SCIENCE. Marketing Marketing > Economic aspects Marketing > Management Marketing > Social aspects Management Kulturelle Einrichtung Ideologie Interdisziplinäre Forschung Marknadsföring. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
Physical Description:	1 online resource (xi, 357 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780191724916 0191724912 9780191629396 0191629391