Implicit motives /

How do unconscious motivational needs influence physiological, cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field.

Bibliographic Details

Other Authors:	Schultheiss, Oliver C., 1967-, Brunstein, Joachim C.
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2010.
Series:	OUP E-Books.
Subjects:	Motivation (Psychology) Psychology. Motivation (Psychologie) Psychologie. psychology. SELF-HELP > Motivational & Inspirational. Electronic books.
Online Access:	Connect to the full text of this electronic book