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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications /

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...

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Bibliographic Details
Main Author: Meyer, Marc H.
Format: eBook
Language:English
Published: Oxford : Oxford University Press, USA, 2007.
Subjects:
Success in business.
Creative ability in business.
New products > Management.
Business planning.
Marketing research.
Market segmentation.
Corporations > Growth.
Succès dans les affaires.
Créativité dans les affaires.
Marketing > Recherche.
Segmentation du marché.
Sociétés > Croissance.
Management.
BUSINESS & ECONOMICS.
Strategic Planning.
Business planning
Corporations > Growth
Creative ability in business
Market segmentation
Marketing research
New products > Management
Success in business
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue.
Physical Description:1 online resource (337 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780198039945
0198039948
9781435605374
1435605373
0195180860
9780195180862
9780199851270
0199851271