The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications /

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...

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Bibliographic Details
Main Author:	Meyer, Marc H.
Format:	eBook
Language:	English
Published:	Oxford : Oxford University Press, USA, 2007.
Subjects:	Success in business. Creative ability in business. New products > Management. Business planning. Marketing research. Market segmentation. Corporations > Growth. Succès dans les affaires. Créativité dans les affaires. Marketing > Recherche. Segmentation du marché. Sociétés > Croissance. Management. BUSINESS & ECONOMICS. Strategic Planning. Business planning Corporations > Growth Creative ability in business Market segmentation Marketing research New products > Management Success in business Electronic books.
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Call Number:		HF5386.M564 2007

HF5386.M564 2007	Available