The evolution of new markets /

This is a popular account of the early evolution of markets. It features a large number of cases, including the Internet, the early evoluton of the car market, semi-conductors, television, mobile-phones & personal computers, woven into a general narrative.

Bibliographic Details
Main Author:	Geroski, Paul
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2003.
Subjects:	New products > Marketing. New products > Marketing > Case studies. Technological innovations > Marketing > Case studies. Produits nouveaux > Commercialisation. Produits nouveaux > Commercialisation > Études de cas. Innovations > Marketing > Études de cas. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. New products > Marketing Technological innovations > Marketing Marktmechanisme. Marktontwikkeling. Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This is a popular account of the early evolution of markets. It features a large number of cases, including the Internet, the early evoluton of the car market, semi-conductors, television, mobile-phones & personal computers, woven into a general narrative.
Physical Description:	1 online resource (ix, 221 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0199248893 9780199248896 9780191530289 019153028X 9780191596308 0191596302