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The evolution of new markets /

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This is a popular account of the early evolution of markets. It features a large number of cases, including the Internet, the early evoluton of the car market, semi-conductors, television, mobile-phones & personal computers, woven into a general narrative.

Bibliographic Details
Main Author: Geroski, Paul
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2003.
Subjects:
New products > Marketing.
New products > Marketing > Case studies.
Technological innovations > Marketing > Case studies.
Produits nouveaux > Commercialisation.
Produits nouveaux > Commercialisation > Études de cas.
Innovations > Marketing > Études de cas.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
New products > Marketing
Technological innovations > Marketing
Marktmechanisme.
Marktontwikkeling.
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5415.153 .G466 2003
 
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HF5415.153 .G466 2003 Available