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Fusion for profit : how marketing and finance can work together to create value /

Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of...

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Bibliographic Details
Main Author: Jagpal, Sharan, 1947-
Other Authors: Jagpal, Shireen
Format: eBook
Language:English
Published: New York : Oxford University Press, 2008.
Subjects:
Marketing > Management.
Marketing > Costs.
Marketing > Gestion.
Marketing > Coût.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Marketing > Costs
Marketing > Management
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.
Physical Description:1 online resource (xxviii, 636 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780199707898
0199707898