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Fusion for profit : how marketing and finance can work together to create value /

Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of...

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Bibliographic Details
Main Author: Jagpal, Sharan, 1947-
Other Authors: Jagpal, Shireen
Format: eBook
Language:English
Published: New York : Oxford University Press, 2008.
Subjects:
Marketing > Management.
Marketing > Costs.
Marketing > Gestion.
Marketing > Coût.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Marketing > Costs
Marketing > Management
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Call Number: HF5415 .J333 2008eb
 
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