Response : the complete guide to profitable direct marketing /
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to i...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Oxford ; New York :
Oxford University Press,
2002.
|
| Edition: | Rev. and expanded ed. |
| Series: | OUP E-Books.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading th. |
|---|---|
| Physical Description: | 1 online resource (xxi, 360 pages) : illustrations |
| ISBN: | 9780198035992 0198035993 9780199849420 0199849420 9786610844807 6610844801 9780195158694 0195158695 1280844809 9781280844805 |