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Response : the complete guide to profitable direct marketing /

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to i...

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Bibliographic Details
Main Author: Geller, Lois K., 1944-
Format: eBook
Language:English
Language Notes:English.
Published: Oxford ; New York : Oxford University Press, 2002.
Edition:Rev. and expanded ed.
Series:OUP E-Books.
Subjects:
Direct marketing.
Marketing direct.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Direct marketing
Electronic books.
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Call Number: HF5415.126 .G45 2002eb
 
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