Foundations of corporate success : how business strategies add value /

Corporate success derives from a competitive advantage, which is based on distinctive capabilities. Competitive advantage relates to the unique character of a firm's relationship with its suppliers, customers, or employees, which must be precisely identified and applied to the relevant markets.

Bibliographic Details
Main Author: Kay, J. A. (John Anderson)
Format: eBook
Language:English
Published: Oxford : Oxford University Press, 1993
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Corporate success derives from a competitive advantage, which is based on distinctive capabilities. Competitive advantage relates to the unique character of a firm's relationship with its suppliers, customers, or employees, which must be precisely identified and applied to the relevant markets.
Physical Description:1 online resource (xviii, 416 pages)
Bibliography:Includes bibliographical references and indexes.
ISBN:019828988X
9780198289883
9780191718205
0191718203