Foundations of corporate success : how business strategies add value /

Corporate success derives from a competitive advantage, which is based on distinctive capabilities. Competitive advantage relates to the unique character of a firm's relationship with its suppliers, customers, or employees, which must be precisely identified and applied to the relevant markets.

Bibliographic Details
Main Author: Kay, J. A. (John Anderson)
Format: eBook
Language:English
Published: Oxford : Oxford University Press, 1993
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Call Number: HD30.28 .K387 1993
 
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