How to market the arts : a practical approach for the 21st century /

"In the 1940s, Neil Borden developed the term “marketing mix” to refer to the entire work of a business executive. The notion suggests that the function of business is marketing, and in 1960 Jerome McCarthy defined the functions of the marketing mix as the four Ps: Product, price, place, and pr...

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Bibliographic Details

Main Authors:	Rhine, Anthony (Author), Pension, Jay, 1987- (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Oxford University Press, [2022]
Subjects:	Arts > Marketing. HISTORY. MUSIC. Acting & Auditioning. PERFORMING ARTS. Circus. Arts > Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book