An integrative guide to consumer neuroscience /
Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emerge...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; New York, NY :
Oxford University Press,
2022.
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. |
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| Item Description: | This edition also issued in print: 2022. |
| Physical Description: | 1 online resource (xii, 276 pages) : illustrations (black and white, and color). |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780191835650 019183565X 0198789939 9780198789932 0192507281 9780192507297 019250729X 9780192507280 |