An integrative guide to consumer neuroscience /

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emerge...

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Bibliographic Details
Main Authors:	Braeutigam, Sven (Author), Kenning, Peter (Author)
Format:	eBook
Language:	English
Published:	Oxford ; New York, NY : Oxford University Press, 2022.
Edition:	First edition.
Subjects:	Consumers > Psychology. Consumer behavior. Neurosciences. Marketing > Psychological aspects. Neurosciences Consommateurs > Comportement. Marketing > Aspect psychologique. Consommateurs > Psychologie. Consumer Behavior. BUSINESS & ECONOMICS. Sales & Selling. Organizational Behavior. Emotions. PSYCHOLOGY. Neuroscience. Life Sciences. SCIENCE. Consumer behavior Consumers > Psychology Marketing > Psychological aspects Consumentengedrag. Marketing. Neurowetenschappen. Electronic books.
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Call Number:		HF5415.32 .B73 2022

HF5415.32 .B73 2022	Available