Anime's media mix : franchising toys and characters in Japan /

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in...

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Bibliographic Details
Main Author:	Steinberg, Marc, 1977-
Format:	Book
Language:	English
Published:	Minneapolis : University of Minnesota Press, [2012]. ©2012.
Subjects:	Character merchandising > Japan. Character toys > Japan. Cartoon characters > Japan. Comic strip characters > Japan. Animated television programs > Japan > History and criticism. Animated films > Japan > History and criticism. Comic books, strips, etc. > Japan > History and criticism.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number	Status	Get It
Call Number:		HF5415.17 .S74 2012

HF5415.17 .S74 2012	Checked out