Marketing semiotics research : consumer trends, AI, and the economics of experience /
"The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2026]
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| Subjects: |
| Summary: | "The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and methods of analysis"-- Provided by publisher. |
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| Physical Description: | 1 online resource (xix, 309 pages) : illustrations (chiefly color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369380260 (electronic bk.) |