Marketing semiotics research : consumer trends, AI, and the economics of experience /
"The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2026]
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| Subjects: |
Purchase on Demand
| Call Number: |
HF5415.2 .M3255 2026 |
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| Notes: |
This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive. |
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| Call Number | Status | Get It |
| HF5415.2 .M3255 2026 | Available | |