Using content analysis of online job ads to investigate the in-demand tech skills of entry-level accounting jobs /

This case study explains how we used content analysis of publicly available online data to investigate which digital technology (DT) skills are most in demand by employers of entry-level accounting jobs globally. We undertook this study after noticing a mismatch between the accounting profession...

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Bibliographic Details

Main Authors:	Busulwa, Richard, 1980- (Author), Arian, Adam (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2026.
Series:	SAGE research methods cases.
Subjects:	Help-wanted advertising > Case studies. Entry-level employment > Case studies. Online data processing > Case studies. Annonces de recrutement > Études de cas. Systèmes en ligne > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book