From problem to method : designing multiview sequential canonical covariance analysis for online word-of-mouth dynamics /

This case study introduces a novel method--Multiview Sequential Canonical Covariance Analysis (MultiSeqCCoA)--designed to address key methodological challenges in analyzing dynamic, high-dimensional, and multientity online word-of-mouth (WOM) data. Grounded in our 2024 publication in Decision Suppor...

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Bibliographic Details

Main Authors:	Cao, Xian (Author), Folta, Timothy B. (Author), Li, Hongfei, active 2026 (Author), Zhu, Ruoqing (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2026.
Subjects:	Analysis of covariance > Case studies. Analyse de covariance > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book