Inclusive marketing, value creation strategies, and social sustainability /

What is inclusive marketing and why has it become so important for marketers? Inclusive marketing is speaking to a diverse audience and learning that new language makes it possible to address also vulnerable and marginalized groups. Brands act as cultural agents, shaping the experiences people encou...

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Bibliographic Details

Other Authors:	Masiello, Barbara, Izzo, Francesco, Bonetti, Enrico
Format:	Book
Language:	English
Published:	Newcastle upon Tyne, U.K. : Cambridge Scholars Publishers, 2026.
Subjects:	Marketing > social aspects.