Marketing for libraries and information services : systems and developments /
This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associati...
| Format: | eBook |
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| Language: | English |
| Published: |
London, UK ; Hoboken, NJ :
ISTE Ltd ; John Wiley & Sons, Inc.,
2025.
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| Series: | Information systems, web and pervasive computing series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today's landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing. From audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today. |
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| Physical Description: | 1 online resource |
| ISBN: | 9781394401574 1394401574 9781394401550 1394401558 9781394401567 1394401566 |