Marketing for libraries and information services : systems and developments /

This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associati...

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Bibliographic Details

Format:	eBook
Language:	English
Published:	London, UK ; Hoboken, NJ : ISTE Ltd ; John Wiley & Sons, Inc., 2025.
Series:	Information systems, web and pervasive computing series.
Subjects:	Library administration. Libraries > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book