AI and strategic communication /

Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigatin...

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Bibliographic Details

Other Authors:	Cheng, Yang (Associate professor) (Editor), Verčič, Dejan (Editor)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc. : Wiley-Blackwell, [2026]
Subjects:	Artificial intelligence > Social aspects. Artificial intelligence > Moral and ethical aspects. Public relations > Technological innovations. Public relations > Social aspects. Artificial intelligence. Electronic books.
Online Access:	Connect to the full text of this electronic book