Getting multi-channel distribution right /

"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple d...

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Bibliographic Details

Main Authors:	Ailawadi, Kusum L. (Author), Farris, Paul W. (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Subjects:	Marketing channels. Electronic books.
Online Access:	Connect to the full text of this electronic book