Marketing plans : how to prepare them, how to profit from them /

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a to...

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Bibliographic Details

Main Author:	McDonald, Malcolm
Other Authors:	Wilson, Hugh
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2016.
Subjects:	Business. Electronic books.
Online Access:	Connect to the full text of this electronic book