Profit-driven business analytics : a practitioner's guide to transforming big data into added value /

Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this...

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Bibliographic Details

Main Authors:	Verbeke, Wouter, 1983- (Author), Bravo, Cristián, 1983- (Author), Baesens, Bart (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Subjects:	Management > Statistical methods. Management > Data processing. Big data. Value added. Strategic planning. Business > Data processing. Electronic books.
Online Access:	Connect to the full text of this electronic book