Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relation...

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Bibliographic Details

Main Author:	Middleton, Daina (Author)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : Wiley, ©2013.
Subjects:	Marketing > Management.
Online Access:	Connect to the full text of this electronic book