Cover Image

Branded! : how retailers engage consumers with social media and mobility /

Show other versions (1)

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the signif...

Full description

Bibliographic Details
Main Author: Brennan, Bernie
Other Authors: Schafer, Lori
Format: eBook
Language:English
Language Notes:English.
Published: Hoboken, N.J. : Wiley, ©2010.
Series:Wiley and SAS business series.
Subjects:
Internet marketing.
Social media > Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Show all versions (2)