Branded! : how retailers engage consumers with social media and mobility /

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the signif...

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Bibliographic Details

Main Author:	Brennan, Bernie
Other Authors:	Schafer, Lori
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : Wiley, ©2010.
Series:	Wiley and SAS business series.
Subjects:	Internet marketing. Social media > Economic aspects. Branding (Marketing) Online social networks. Telemarketing. Electronic books.
Online Access:	Connect to the full text of this electronic book