Branded! : how retailers engage consumers with social media and mobility /
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the signif...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Hoboken, N.J. :
Wiley,
©2010.
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| Series: | Wiley and SAS business series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--Provided by publisher. |
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| Physical Description: | 1 online resource (xx, 264 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119200567 1119200563 9780470931738 0470931736 1282817205 9781282817203 0470768673 9780470768679 0470931760 9780470931769 9786612817205 6612817208 |