Business analytics for Sales and Marketing Managers : How to Compete in the Information Age /

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Bibliographic Details

Main Author:	Laursen, Gert H. N.
Format:	eBook
Language:	English
Published:	Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011.
Series:	Wiley and SAS business series ; 41.
Subjects:	Consumers' preferences > Research. Consumers > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book