Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago....

Full description

Bibliographic Details

Main Authors:	Smith, Kerry, 1963- (Author), Hanover, Dan, 1973- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2016]
Subjects:	Target marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book