The experience : the 5 principles of Disney service and relationship excellence /

This is a guide to mastering the art of customer service and service relationships, based on the principles employed at the Walt Disney Company. Based on the I.C.A.R.E. model, the five principles Impression, Connection, Attitude, Response, and Exceptionals give you a solid framework upon which to ra...

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Bibliographic Details

Main Authors:	Loeffler, Bruce (Author), Church, Brian T. (Author)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, New Jersey : Wiley, [2015]
Subjects:	Walt Disney Company > Customer services. Customer services. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book