The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /

"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segm...

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Bibliographic Details

Main Author:	Dempster, Craig
Other Authors:	Lee, John, 1974-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2015]
Subjects:	Internet marketing. Internet advertising. Relationship marketing. Social media > Marketing. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book