The Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers /

"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise o...

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Bibliographic Details

Main Authors:	Collett, Pippa (Author), Fenton, William (William Seaborne), 1957- (Author)
Format:	eBook
Language:	English
Published:	San Francisco, CA : Jossey-Bass, ©2011.
Subjects:	Corporate sponsorship. Electronic books.
Online Access:	Connect to the full text of this electronic book