Copy, copy, copy : how to do smarter marketing by using other peoples ideas /

"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn�...

Full description

Bibliographic Details

Main Author:	Earls, Mark
Format:	eBook
Language:	English
Published:	Hoboken : Wiley, 2014.
Subjects:	Marketing. Consumer behavior. Advertising. Marketing
Online Access:	Connect to the full text of this electronic book