Good works : marketing and corporate initiatives that build a better world-- and the bottom line /

"Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause a...

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Bibliographic Details

Main Author:	Kotler, Philip
Other Authors:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, New Jersey : Wiley, 2012.
Subjects:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book