Retail analytics : the secret weapon /

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...

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Bibliographic Details

Main Author:	Cox, Emmett, 1957-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : Wiley, ©2012.
Series:	Wiley and SAS business series.
Subjects:	Retail trade. Retail trade > Statistics. Retail trade > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book