Marketing plans : how to prepare them, how to use them /
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, West Sussex, U.K. :
Wiley,
©2011.
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| Edition: | 7th ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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