Marketing plans : how to prepare them, how to use them /

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put...

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Bibliographic Details

Main Author:	McDonald, Malcolm
Other Authors:	Wilson, Hugh, 1962-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, West Sussex, U.K. : Wiley, ©2011.
Edition:	7th ed.
Subjects:	Marketing > Management. Marketing > Planning.
Online Access:	Connect to the full text of this electronic book