The road to luxury : the evolution, markets and strategies of luxury brand management /

This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insi...

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Bibliographic Details

Main Authors:	Som, Ashok (Author), Blanckaert, Christian (Author)
Format:	eBook
Language:	English
Published:	Singapore : John Wiley, [2015]
Subjects:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book