The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...

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Bibliographic Details

Main Author:	Brooks, Jeff, 1961-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, New Jersey : Wiley, [2014]
Series:	Wiley nonprofit authority series.
Subjects:	Fund raising. Nonprofit organizations > Marketing. Nonprofit organizations > Management. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book